PROCESS
2D character designs and process.
Homeowner design.
Initial tradesman concept.
Refined tradesman, less of a superhero and closer to an everyman to better align with CheckATrade's target audience.
Additional refinements and action pose.
2D character designs and process.
Homeowner design.
Initial tradesman concept.
Refined tradesman, less of a superhero and closer to an everyman to better align with CheckATrade's target audience.
Additional refinements and action pose.
